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Tag: Communication

Who’s optimistic now?

“You were the future once …”

When David Cameron famously made that remark on his first encounter with Tony Blair across the despatch box, he employed a very effective communication device. This week, Ed Miliband tried the same trick (“Mr Cameron, you were an optimist once”). It was clearly intended to have the same effect – if not a bigger one. The words “hoist” and “Cameron’s petard” must have been bandied excitedly around the new leader’s drafting table when some bright spark came up with the idea.

But it hardly registered at all. Why not? Lots of reasons, actually … Read more »